StatusResearch centre


Project id.115
Reference sectorICT
IP Protection LevelThe evaluation of the patentability for software-related inventions is still in progress.
Description of the innovation projectResearching and planning a trip can be quite fun, but it can also be overwhelming. Mixing VR together with other technologies such as Photogrammetry and 360-degree video capture, can easily enable to travel to destinations all over the world, and help to have a set of steps to get from a dream to a plan to actually booking a trip. Using these technologies for marketing purposes does enhance the experience with stunning and captivating stories, hight quality contents, and non-linear storytelling.
State of dev.Prototype
Industrial applicationVirtual reality and 360-degree videos (and photo) are proving an exciting new platform for the travel industry as a whole. These technologies offer tourism many useful applications that deserve greater attention from tourism researchers and professionals. The impact on the travel industry is huge as the prospects of improving 360-degree virtual reality technology means that travellers have more ways of being engaged, and being more immersed in the virtual experience.
Market segmentImmersive storytelling of tourism can contribute to a more rewarding interactions and higher level of satisfaction, as well as increase brand awareness and loyalty to the destination. In 2016, 403 million of tourist visited Italy with a daily spending of € 112,98.
Advantage factorVR/360-degree technology for marketing purposes does enhance the experience. Sarim has social and game-like elements, that allow users to visit other users' creations with a growing library of interesting and mesmerizing places in virtual reality that are explorable in photorealistic quality.
Commercial challengeThrough a wide range of destination and support functions, its potential for the tourism industry is significant.
Publications and Customer Refereces• INTUIT Descrizione Immaginazione, Narrativita, Teatralizzazione dei luoghi esperienza Utente e Internet of Things [Financed by POR FESR 2007-2013 - P.I.A. 2013] • Comunimatica (progresso dello stato dell'arte nelle tecniche e metodologie di Interaction and Experience design, Location and Context-aware, Digital Libraries e Gestione degli Asset Digitali. [Financed by POR FESR 2007-2013 - P.I.A. 2010

Proposal of cooperation agreementKnow how transfer